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MASS COMMUNICATION

 

 

Mass Communication means relaying information to a large segment of the population using the various media of communication. The various mass media medium are Television, Radio, Print Media and the latest and booming Social Media. There has been a rapid growth in the mass communication industry in the last 10 years, with more and more news channels and media houses coming into picture every year. The size of the entertainment and media industry in India is currently estimated to be Rs. 35,300 crore, and is expected to grow at a compound annual growth rate (CAGR) of 19 per cent over the next five years. Thus, this field provides many job opportunities therefore; it is prudent to consider it as a career option after 12th as this field offers excitement, glamour, glory and above all, huge rewards. 

The following reasons give the answer to the million dollar question, ‘Why mass Communication?’

Scope of Journalism and Mass Communication

Mass Communication is a very vast field and includes Television, Radio, Print Media, and Online websites as media. All the media houses are booming at this time with information and job opportunities. After pursuing a course in mass communication, one can work for various newspapers, television channels, magazines, radio stations as well as films. Apart from this, one can also make a career in advertising agencies, PR companies and event management firms.

Skill Development in Journalism and Mass Communication

You need to show focus, persistence and interest in creative fields to do well in this profession. The various colleges well known for their Mass communication courses, such as Indian Institute of Mass Communication, Symbiosis Institute of Media & Communication (Pune), Jamia Millia Islamia University, etc train the students in such a way that the students learn good Communication Skills, develop smart Personality and become creative, dynamic, and enterprising during the course.

Jobs in Journalism and Mass Communication

The major principle on which the job market works is demand and supply. There are certain courses like engineering where the supply exceeds the demand, but in the booming field of social media, television, magazines, etc there is a huge demand of skilled and well trained professionals. The various job profiles in this sector include: TV Anchor, News Editor, Screen Writer, Senior Journalist, Junior Journalist and many more. The major recruiters include, Hindustan Times, Times Group, The Hindu, India Today Group, Outlook, Zee Network, Network 18, Star India, Balaji Telefilms Limited, etc.

Salary in Journalism and Mass Communication

The salary in this varied field depends mainly on the profile and experience. Be it a news reporter or a correspondent at the entry level or editor and anchor at a senior level, this is a very rewarding and lucrative field, especially for some with the requisite skill and drive. The salary may vary from Rs. 3lac to 6lac per annum for a fresher from the reputed mass communication colleges.

Job Satisfaction in Journalism and Mass Communication

Media is known as the fourth pillar of the democracy. The thoughts and ideas propagated in mass media have the power to impact the public and society and bring about a change. In addition to this, there is a wide scope of creativity in this field. These factors make the jobs in this field highly satisfying.

Mass Communication Entrance Exams

The field of Mass Communication offers innumerable exciting career opportunities. Along with this, it is one field, which also helps in the development and Empowerment of the society. Doing mass Communication courses after 12th will help you get into any of these lucrative job role such as: Anchor, News Editor, Resident Editor, Journalist, Reporter, Photojournalist/Cameraman, Producer, Script Writer, Copywriter, etc.

If you have passed 12th in any stream, you can apply for a 3-year degree course in journalism. Usually the name given to the course is Bachelor of Journalism and Mass Communication (BJMC). In certain colleges/institutions it is also called BA (Journalism) or B.Sc. (Journalism). Though the name may vary, the basic course content remains more or less the same. The 3-year BJMC course basically makes you skilled for all types of media careers— print, television, online, advertising, public relations, etc.

Following are the details of the various entrance exams for graduation courses in Mass Communication:

IPU CET

The IPU CET (Indraprastha University Common Entrance Test) is a university level examination organized by Guru Gobind Singh Indraprastha University for admissions into various UG and PG courses including the BJMC course.

  • Date of the exam : April
  • Eligibility: For UG courses, candidates have to pass their 12th equivalent examination from a recognized board.
  • Mode: The exam will be conducted in offline mode (pen and paper based mode). The question paper will be asked in OMR pattern. Candidates are required to use only black ball pen to mark answers.
  • Negative Marking: One mark will be deducted for each wrong answer.
  • Number of Questions: The question paper will comprise in total 150 questions for all programs (except B.Tech. Biotechnology).
  • Marking Scheme: The questions will be objective type and each question will carry four marks for each correct response.
  • Duration: The exam duration will be two and a half hours (for B.Tech. Biotechnology, three hours exam duration).
  • Language: The question paper language will be English.

SET

Symbiosis Centre for Media & Communication (SCMC) has been ranked as one of the best institutes for Mass Communication. They conduct SET exam for admissions into their Bachelor of Arts (Mass Communication) Programme. The course has 120 seats.

  • Date of Exam: May
  • Eligibility: Students having completed 12th (or 10+3 Diploma approved by State Board of Technical Education) in any discipline from any recognized Board / Council / University with a minimum of 50% (45% for SC/ST) marks in aggregate, or equivalent grades, are eligible to seek admission. Applicants expecting their 12th results may also apply. It is incumbent upon them to furnish proof of securing a minimum of 50% (45% for SC/ST) marks in aggregate, or equivalent grades, at the time of the second round of admission.
  • Mode: The SET is an Offline Objective test.
  • Negative Marking: Each question presents four options as answers and there is no negative marking for wrong answers.
  • Duration: The duration for SET is 150 minutes.
  • Exam Pattern:

Sr. No.

Section

Number of Questions

Total Marks

1.

General English

40

40

2.

Quantitative

40

40

3.

General Awareness

40

40

4.

Analytical & Logical Reasoning

30

30

 

Total

150

150

MU-OET

Manipal University conducts the MU-OET (Manipal University Online Entrance Test) for admissions into its various UG and PG programs. One prominent program for students interested in the field of Mass Communications is BA Media and Communication. The details of this entrance exam are as follows:

  • Date of Exam: The MU-OET will be held on April, and May. Candidates can select the test schedule of their choice in the Online Test Booking System on the official website of the university.
  • Eligibility: Pass in 12th, A Level, IB, American 12th grade or equivalent and a minimum of 45% marks in aggregate. Arts group subjects are preferred. There is no minimum age requirement.
  • Duration: 2 hours
  • Exam Pattern: There will be one question paper of multiple choice questions (MCQ), of the objective. The exam will be of total 100 marks. The different sections of the test will be Numeracy (20), Conceptual (25), General English (20), General Awareness (20), and Case Study (15).
  • Top Mass Communication Colleges in India

 

Since the mass media is connected with the masses, it is a directly proportional as one of the most influential industry. The profession of a journalist is of high responsibility and acute observations. Initially the industry started with newspapers and magazines, later the electronic media gained impetus and took the world in its spree. But technology progresses at a storms pace, likewise the heydays of electronic media also started setting. Now the days of internet and new media were on the rise. Today it’s the social or the new media where the information comes first and reaches even the remote corners, thanks to the mobile phones and portable gadgets.

The new trend certainly generated interest in the masses and new generation showed high interest in the media studies. Today the media of our country has notable alumni from the best J-schools/Universities of the nation. This article will give you the list of the best colleges in the nation on the bases of their average ranks.

Institute

 

Courses Offered

Course Duration

AJK Mass Communication Research Centre – Delhi

 

1. Practice Based PhD (offered in different spheres)

3 years

2. MA Mass Communication

2 years

3. MA Convergent Journalism

2 years

4. MA Development Communication

2 years

5. MA Visual Effects and Animation

2 years

6. PG Diploma in Broadcast Technology

1 year

7. PG Diploma in Still Photography & Visual Communication

1 year

Indian Institute of Mass Communication - [IIMC], New Delhi

 

Post Graduate Diploma (Advertising and Public Relations, Journalism, Radio And TV Journalism)

1 year

Xavier Institute of Communications

 

1. Communication for Development

1 year

2. Journalism & Mass Communication

 

3. Advertising & Marketing communications

 

4. Film, Television & Digital Video Production Mass Communication Marathi

 

5. Advanced Integrated Communication Programme (For working professionals)

 

Asian College of Journalism, Chennai

 

1. Post Graduate Diploma in Broadcast Journalism and New Media

1 year

2. Print Journalism English / Hindi

 

3. Radio Journalism

 

4. Television Journalism

 

Lady Shri Ram College for Women - [LSR], New Delhi

 

Bachelor of Arts [BA] {Hons.} (Journalism)

3 years

Symbiosis Institute of Media and Communication (Undergraduate) - [SIMCUG], Pune

 

1. Bachelor of Arts (BA) in Advertising and Brand Management,

3 years

2. Journalism

 

3. Public Relations

 

4. Mass Communication

 

Mudra Institute of Communication (MICA, Ahmedabad)

 

1. Fellow Programme in Management- Communication

3 years

2. Postgraduate Diploma in Management- Communication

1 year

3. Postgraduate Certificate Programme in Crafting Creative- Communication

1 year

4. Certificate Programme in Digital Marketing

1 year

Indian Institute of Journalism And New Media - [IIJNM], Bengaluru

 

1. Post Graduate Diploma in Broadcast Journalism

1 years

2. TV & Radio

1 year

3. Mobile and Multimedia Communication

1 year

4. Print Journalism English / Hindi

1 year

School Of Communication - [SOC], Manipal

 

1. Bachelor Of Arts [BA] (Media And Communication)

3 years

2. Master of Arts [MA] (Media and Communication)

2 year

3. Postgraduate Diploma in Corporate Communication

1 year

Sophia College for Women, Mumbai

 

Bachelor of Mass Media [B.M.M.]

3 years

Apart from the best colleges in India, there are many aspirants who look forward to pursue the course and make a career in journalism in their hometown or a city near to their place. Some even find these cities as their personal best to live and grow. For such candidates we have a list of top colleges in some prominent cities of the country. Have a look and find a college of your choice for pursuing a course in media studies.

Top Mass Communication Colleges in Chandigarh

Institute

 

Courses Offered

Course Duration

School of Communication Studies, Panjab University- Chandigarh

 

1. Ph.D in Journalism and Mass Communication

3 years

2. MA in Journalism and Mass Communication

2 years

3. Post Graduate Diploma in Advertising and Public Relations

1 years

MCM DAV College for Women, Chandigarh

 

PG Diploma in Mass Communication

1 years

DAV College, Chandigarh

 

PG Diploma in Mass Communication

1 years

Chitkara University, Rajpura, Punjab

 

1. BA in Journalism

3 years

2. BA in Photography and Visual Arts

3 years

3. MA Journalism

2 years

Chandigarh University, Gharuan, Punjab

 

1. BA in Journalism and Mass Communication

3 years

2. MA in Journalism and Mass Communication

2 years

Mass Communication: Syllabus & Eligibility

 

Introduction

The process of disseminating information to a broad audience or many people, is mass communication. We can best understand this from a simple example of people listening to BBC news in their radio sets.

Mass Communication covers many domains such as news reporting and editing, film production and direction, public relations, event management, advertising, corporate communication, print media and much more.

The growing number of TV channels and publication houses depict the current momentum of journalism. With the new media (media via internet) gaining popularity, even common citizens are actively involved in what is called citizen journalism.

As a field of education, journalism is a challenging subject to study. Initially, the jobs may not be very high paying other than a few exceptions. But after some time, the perks of being a journalist are very high. They are not only popular representatives of the societies, but are also their mouth-piece and take the grievances and demands of the public to the government. The media houses carry the laws, rules, and mandates of the government to the common mass. The job demands confidence, knowledge of the domain, and the ability to utilize the freedom of speech and expression aptly.

Eligibility Criteria for Journalism and Mass Communication

Journalism and Mass Communication certainly demands passion in a candidate for pursuing the course. The course is offered at the undergraduate and post-graduate levels. The various courses that one can pursue at an undergraduate level are:

  1. BJMC (Bachelor of Journalism & Mass Communication)
  2. BJ (Bachelor of Journalism)
  3. BMC (Bachelor of Mass Communication)

Similarly, at the post-graduate level, these are the courses one can pursue:-

  1. MJMC (Master of Journalism & Mass Communication)
  2. MJ (Master of Journalism)
  3. MMC (Master of Mass Communication)
  4. PG Diploma in Mass Communication

Here are the eligibility criteria for doing a course in media at different levels:-

UG Courses: The candidates should have cleared Class 12 in any stream from a recognised board with the minimum required percentage (50% - 60%) as decided by a university/ college. Those students who have appeared in the Class 12 exam are also eligible to appear in the entrance exam but have to deposit their documents after the declaration of their results for the admission.  Eligibility criteria of some universities/ colleges also demand the aspirants to be of minimum 17 years in age at the time of admissions.  

Syllabus for media course (general)

The topics for entrance are given below:

English and Electronic Journalism

The syllabus for English and Electronic Journalism are:

  • Language skills
  • Comprehension and analytical capability
  • Aptitude and mental make-up
  • Writing skills
  • International Development
  • General Knoweledge

Advertising and Public Relations

  • General knowledge and awareness about public issues
  • Social consciousness
  • Aptitude and mental make-up
  • Brand awareness
  • Language skills
  • Comprehension and analytical capability
  • Lateral thinking capabilities

 

Regards

Team Master Minds

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